01
The AI-shaped user: How customer expectations are changing
How AI is changing the way people search, navigate, decide and interact with digital products, and what businesses need to rethink as a result.
AI, UX & Product Training
Talks and workshops
on AI and UX.
AI is changing how people behave, what they expect from digital products, and how teams make decisions. But adapting doesn't mean adding AI everywhere.
These talks and workshops help leaders and product teams understand what's changing, make better decisions about where AI belongs, and design experiences that actually work for users.
Led by Katerina Karagianni, UX researcher, strategist, speaker & trainer with 18+ years of experience. About Katerina ↓
Sound familiar?
Questions teams ask
when AI arrives.
Is your team under pressure to add AI, but unclear where it would actually help?
Which AI ideas are worth investing in, and which are better left alone?
Do your teams know how to design AI experiences that are useful, trustworthy and easy to use?
Are changing user expectations leaving your digital experience behind?
These are the questions we tackle, with practical frameworks, real examples and no AI hype.
Track 01
For leaders
Short, strategic sessions to help leaders navigate AI-driven change, make better investment decisions and protect their teams' capabilities.
Who it's for
- C-level executives and business leaders
- Heads of digital, product and ecommerce
- Marketing, CX and innovation leaders
What you'll leave with
- A clearer view of how AI is changing customers and business priorities
- Practical questions for evaluating AI investments
- A better understanding of the risks to team judgement, skills and future capabilities
02
AI or not? Five questions before you add AI to your product
Not every product problem needs an AI solution. Learn five questions that help separate promising opportunities from unnecessary complexity, before committing resources.
03
The bias blind spot: how AI shapes your team's decisions
How AI quietly shapes strategy, research and everyday decisions, and the checks that keep your team's judgement sharp.
04
Deskilling: the talent risk
When AI does the work, what do junior employees stop learning? The hidden talent risks of automation, and how to protect the skills your future seniors will need.
Track 02
For product, UX and research
From deciding where AI belongs to designing better experiences and using AI responsibly in everyday work.
Who it's for
- Product managers, product owners and UX/UI designers
- UX researchers, strategists and CX specialists
- Ecommerce and digital teams, including developers
What you'll leave with
- A practical framework for deciding when and where to use AI
- UX principles and patterns for designing effective, trustworthy AI experiences
- Methods for using AI in research without compromising rigour
05
Rethinking UX principles in the age of AI
As AI changes user habits and expectations, do established UX principles still hold? Explore what stays relevant, what needs rethinking, and what this means for the experiences we design.
Best for Product, UX, ecommerce
06
Decide before you design: When to add AI to your product
Use the five-step DECIDE framework to evaluate a product opportunity, determine whether AI is the right solution, and define what to build. Leave with a one-page AI feature brief.
Best for Product, UX, ecommerce
07
Designing AI features people trust and use
Go beyond the chatbot. Learn how to translate AI capabilities into intuitive user experiences, using a practical framework of UX principles, design patterns and anti-patterns.
Best for Product, UX
08
Using AI in research without losing rigour
Explore where AI can support UX research, where it introduces bias or unreliable findings, and how to use it responsibly without compromising research quality.
Best for UX, research, CX
About
Hi, I'm Katerina.
I'm a UX researcher and strategist with over 18 years of experience helping businesses understand their users and design better digital experiences.
My work sits at the intersection of user behaviour, product strategy and AI. I help teams cut through the hype, challenge assumptions and make informed decisions about how AI should, and shouldn't, shape their products and ways of working.
The workshops are built around two practical frameworks I've developed: DECIDE, for evaluating AI opportunities and defining what to build, and DESIGN, for creating AI experiences that are useful, intuitive and trustworthy.
I regularly deliver talks and training at conferences, institutes and companies:
- Webinale & Agentic Week Munich, 2026
- Consumer Behaviour Conference Athens, 2026
- ECDM Expo + Retailtech Athens, 2025
- WeTest Athens Athens, 2026
- Training programmes at the Institute of Communications Athens, ongoing
- Corporate training for Allwyn, Cosmote, Papastratos, Nespresso, Eurobank, Valuecom, Sleed and more
Mix and match
Book a single talk, combine talks into a workshop, or apply them to your own product.
Shaped to your team
Have a different need? Every session can be adapted to your sector, your team and your goals.
Greek or English
Delivered in Greek or English, in person or remote.
Let's talk
Let's find the right session
for your team.
Tell me about your team and what you're trying to achieve. I'll help you choose the right talk, workshop or combination.