UX & Human-AI Experience (HAX)
Making digital
experiences that
actually work.
I help businesses understand their customers, solve complex UX challenges, and make smarter decisions. From research and strategy to design and optimization, I bring 18+ years of experience, fresh thinking, and a hands-on approach.
At a glance
Projects I've worked on
What I do
Services that cover the
full UX lifecycle.
Whether you need end-to-end research, a usability review, or strategic direction, I tailor my work to fit your timeline, team, and goals.
01
UX Strategy
Aligning your user experience with business objectives. Roadmaps, audits, and strategic direction to make sure UX investment lands in the right place.
02
Research & Testing
Qualitative and quantitative research, from exploratory discovery to usability testing. Tree testing, surveys, moderated sessions, analysis, and insight reports.
03
Information & Interaction Design
Wireframes, user flows, and interaction specifications that communicate clearly and translate directly into well-considered design decisions.
04
Optimization & Personalization
Identifying the friction costing you conversions. A/B test strategy, CRO analysis, and personalization frameworks grounded in user behaviour data.
05
Consulting & Coaching
Embedded support for your team; from sounding board to fractional UX lead. Helping product and design teams build better habits and sharper thinking.
06
Training & Public Speaking
Talks and workshops on AI and UX, for leaders, product, UX and research teams. Book a single talk or build a track around your team, in Greek or English, in person or remote.
About K
Curious about the why.
Practical about the how.
I'm Katerina Karagianni, an independent UX consultant with 18+ years of experience helping businesses understand their customers, challenge assumptions, and create better digital experiences.
My expertise spans research, strategy, design, and optimization, connecting user needs with business realities. I'm curious, analytical, and pragmatic. I ask difficult questions, care deeply about the work, and get personally involved in every project.
I work as an independent consultant, which means you get direct access to senior thinking without the overhead and complexity of an agency. Just close collaboration, honest advice, and a genuine investment in getting things right.
Based in Athens, Greece · Working in Greek & English, on-site or remotely
Kind words
What people say
about working with me.
Katerina is the consumer voice in the room, never settling until solutions address real human needs. A true CX/UX expert, she constantly pushes boundaries, bringing fresh thinking and innovation. Above all, she gets things done. A trusted partner I would work with again in a heartbeat.
Sofia Gkouzioti
Director Brand Retail Mktg & Store Dev, PMI
Katerina combines unique knowledge of UX strategy with user centricity and genuine team spirit. She sharpened our thinking during the Public eCom redesign, helping us deliver exceptional UX across complex journeys.
Nikos Varvadoukas
VP Brand & Omnichannel, Public
Get in touch
Let's talk about
your project.
Whether you have a defined brief or just a hunch something's not working, I'm happy to have a conversation.